My name is Deon, owner of this store. I’m passionate about travel, nature and landscape photography. Photography and being outdoors have been a passion of mine from a very young age.  


At age 24, I graduated as a Hydro-geologist and travelled all over Africa on exploration projects.  I always travelled with my camera, photographing nature and beautiful landscapes in my spare time, and I soon realised that this was my true passion. 

The products in my store are of premium quality, and my love for nature, outdoor life and photography are expressed in my designs.


Printful fulfils all products purchased in this store; they use industry-leading tech, quality inks, and premium materials to produce high-quality products that leave a lasting impression.

When you buy something from this store, you not only receive a cool South25 product, but you also help make it possible to continue with my passion for photography and to create unique outdoor products.  


I am based in the capital city of Pretoria in South Africa, 25-degrees south of the equator, this being the inspiration behind the name of the store, South25.

Follow me on Instagram to see my photos of nature, landscapes and fantastic travel locations. Thank you for the support, and let’s explore the world together! 

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